FOREVER KIDS chewable multivitamin is formulated without artificial colors or preservatives and the phytonutrient base is taken from nutritious foods including carrots, beets, broccoli, spinach, blueberries, apples, cranberries, tomatoes and strawberries. It also contains patented chelated minerals that are the safest and best absorbed forms of minerals available. You and your kids will love the natural grape flavor, and you’ll love the peace of mind.